Friday, January 04, 2013

Contrary to popular thought!

When the popular winter choice is to be nestled into a warm house with a good book a wise buyer, contrary to popular thought, is out looking for their next home.
When the popular choice is to withdraw a listing over the cold months of winter a wise seller, contrary to popular thought, is fully marketed and available.

Why?  Its really quite simple.  Supply and demand.

The best time to market your home is when there are fewer available.  Someone always has to move and rather than having dozens in competition with your listing why not have just a few?
And, you buyers....rather than compete with hoards of spring shoppers, why not pick up your dream home when it's priced well and available?

As with many endeavours, it is a great idea to buck trends.  Typically everyone waits to take their cues from the masses rather than pioneering a trail best for them.

Take for instance, a standing ovation.  The authentic one simply bursts out and someone in the audience just jumps up.  The forced one involves audience members looking about to see if anyone else looks like they're going to stand up.  Or, they feel sorry for the only performer not to receive a standing O, so decide to start one.

This might seem an obscure parallel!  But, you get my drift.  Don't wait to see what everyone else is doing!  Do what is timely for YOU.

Strike when opportunity is ripe; and that is very often when everyone else is sitting on their hands wondering what everyone else thinks.

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