Why list in the winter?

Those that know me have heard me say a great time to list is in the middle of winter. While this seems counter-intuitive (most people are listing and buying when the spring flowers are blooming) there is good reason. Simply put, that reason is supply and demand.

Currently I have several sets of buyers with nothing to show them that is of interest. December has seen many buyers in the Okanagan and precious little inventory. So many will list or re-list in the spring and completely miss qualified winter buyers. The demand is far greater than the supply.

You always want to stand out -- and you sure will if you come on when others are going off the market!

So, do call me for a market evaluation and we can see where you stack up in our marketplace. Another good thought if you are listing in the winter -- dig out those spring pictures. We'll put all season photos on line so that even if your land is covered in two feet of snow right now, buyers can see what it looks like in full bloom.

There is no "bad" time to sell. Granted it can be a chore keeping access and driveways clear and safe in the winter -- but it could be to your great financial advantage to make the effort.

If everyone floods the market in spring, suddenly there is more supply than demand and that will affect pricing.

Be different. Be bold.

Contrary to popular thought!

When the popular winter choice is to be nestled into a warm house with a good book a wise buyer, contrary to popular thought, is out looking for their next home.
When the popular choice is to withdraw a listing over the cold months of winter a wise seller, contrary to popular thought, is fully marketed and available.

Why?  Its really quite simple.  Supply and demand.

The best time to market your home is when there are fewer available.  Someone always has to move and rather than having dozens in competition with your listing why not have just a few?
And, you buyers....rather than compete with hoards of spring shoppers, why not pick up your dream home when it's priced well and available?

As with many endeavours, it is a great idea to buck trends.  Typically everyone waits to take their cues from the masses rather than pioneering a trail best for them.

Take for instance, a standing ovation.  The authentic one simply bursts out and someone in the audience just jumps up.  The forced one involves audience members looking about to see if anyone else looks like they're going to stand up.  Or, they feel sorry for the only performer not to receive a standing O, so decide to start one.

This might seem an obscure parallel!  But, you get my drift.  Don't wait to see what everyone else is doing!  Do what is timely for YOU.

Strike when opportunity is ripe; and that is very often when everyone else is sitting on their hands wondering what everyone else thinks.