Wednesday, January 06, 2016

Why list in the winter?

Those that know me have heard me say a great time to list is in the middle of winter. While this seems counter-intuitive (most people are listing and buying when the spring flowers are blooming) there is good reason. Simply put, that reason is supply and demand.

Currently I have several sets of buyers with nothing to show them that is of interest. December has seen many buyers in the Okanagan and precious little inventory. So many will list or re-list in the spring and completely miss qualified winter buyers. The demand is far greater than the supply.

You always want to stand out -- and you sure will if you come on when others are going off the market!

So, do call me for a market evaluation and we can see where you stack up in our marketplace. Another good thought if you are listing in the winter -- dig out those spring pictures. We'll put all season photos on line so that even if your land is covered in two feet of snow right now, buyers can see what it looks like in full bloom.

There is no "bad" time to sell. Granted it can be a chore keeping access and driveways clear and safe in the winter -- but it could be to your great financial advantage to make the effort.

If everyone floods the market in spring, suddenly there is more supply than demand and that will affect pricing.

Be different. Be bold.

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