"I like you. You’ve already realized that looking for the cheapest way possible to market your most precious asset is not a bright idea. A top rate professional yields a top rate price for your home. Let’s enjoy this experience together."
This is wording for a repeat ad I'm designing right now. It is so important that the consumer is informed on what is in their best interest -- and that budget rate companies used to sell their most precious asset might not be a bright game plan.
True story, I pulled up to a listing in my area last weekend with buyers from Victoria anticipating a job transfer. Their target range was homes up to 600,000. They saw a sign announcing a modest commission and were immediately reluctant about viewing the home. Part of their thinking was that he didn't want me not to be fairly rewarded for all my hard work on their behalf. Part of it was because of the lurking suspicion that is a seller is cheaping out on marketing their home -- what other less than top notch decisions have they made?
Are these sellers who would hire a professional electrician or a budget handy man to wire their dishwasher?
Are these sellers who would pay for the best roof and installation or look for the cheapest quote?
Are these sellers who installed the best quality flooring?
You see where I'm going here.
Choose wisely who you hire to market your most precious asset. It speaks volumes to potential buyers.
Who was it that said "if you pay peanuts you get monkeys?" Invest in the best to sell your home for the most!!
Feel free to contact me in confidence for more details.
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