One of the red herrings that gets regularly and stinkily thrown into the realm of home listing is commission amount. Some people choose to sell by themselves to save the commission. Of course precious few pass on that savings to the buyer! Ha! No, they take that into their pockets -- market value is market value. If you're paying market value, you should be using a professional to optimize your purchase.
Another little stinker is those realtors that proclaim how low their commission is! A little insight for you:
1. If they can't even negotiate their own pay, how well do you think they'll handle your negotiations?
2. Many budget companies employ bully tactics making themselves quite unpopular with their colleagues. They'd like you to believe it's because they're underselling competitors. In fact it's usually due to the perception of their extreme arrogance.
3. So called budget sellers when buying a home with a premium commission structure never offer to leave the the difference between what they encourage their clients to offer and what the wiser, more generous seller offered with the seller! You'd think since they tout how they only charge so much that they'd only take so much -- wouldn't you? I mean, most people of integrity would -- wouldn't they?
4. We have a budget company in town who also runs a construction company. Guess what? They tell you to list at a low commission rate; but when they're selling their own investment homes they suddenly ramp up to a premium rate. Why? Because it's the best way to sell a home! They tell you to go low so they can get your listing! Better still, hope you will buy your next house from a premium Realtor (repeat section 3!).
In this post, I'm not going to dwell on why great Realtors charge what they charge. Suffice it to say we're worth it. But this is not about me, it's about you.
It is in your unquestionable best interest to be generous with your commission offered to both listing and buying Realtors. You don't want to retard your home sale by saving a couple thousand dollars on commission. You want your home the most desirably placed in the market place with the most attractive rate to honour the work a buyers Realtor goes through to help sell your home. The last thing you need is to work with a Realtor known for pissing off his or her colleagues! The last thing you want is a listing Realtor who is not invested with you in your sale. Think of the service and class you receive from a wholesale grocery store and connect the dots!
The stunning majority of out of town buyers are looking on Realtor.ca for their new home. They are using a Realtor (home sellers pay commission). The Realtor they are using is screening the homes they are going to short list. The buying Realtor will favour homes that they fully trust the listing Realtor -- for fairness, for compensation, for high ethics. That is just smart business.
Premium Realtors make sure your home is beautifully photographed for the Internet. This is critical! If I had a gun to my head and had to guess I'd tell you that 90% plus of the people who might buy your home are looking on the Internet! Premium Realtors will give you the tools you need to invest in your sale. That is to recommend smart strategies for a top dollar sale!
The money you invest in a great, premium Realtor will not only more than cover the crumbs you're trying to save by cheaping out on commission! They will showcase and launch your home with every possible advantage. I repeat....they know how to help you get top dollar and attract as many buyers as possible as quickly as possible.
At the end of the day, you just want more money in your pocket. Right? So, at the beginning of the day, don't be distracted by trying not to pay commission. Think of it as the perfect prime for the pump of your ultimate home sale price. Go with the best, most likable Realtor for the best, most enjoyable rewards!
Another little stinker is those realtors that proclaim how low their commission is! A little insight for you:
1. If they can't even negotiate their own pay, how well do you think they'll handle your negotiations?
2. Many budget companies employ bully tactics making themselves quite unpopular with their colleagues. They'd like you to believe it's because they're underselling competitors. In fact it's usually due to the perception of their extreme arrogance.
3. So called budget sellers when buying a home with a premium commission structure never offer to leave the the difference between what they encourage their clients to offer and what the wiser, more generous seller offered with the seller! You'd think since they tout how they only charge so much that they'd only take so much -- wouldn't you? I mean, most people of integrity would -- wouldn't they?
4. We have a budget company in town who also runs a construction company. Guess what? They tell you to list at a low commission rate; but when they're selling their own investment homes they suddenly ramp up to a premium rate. Why? Because it's the best way to sell a home! They tell you to go low so they can get your listing! Better still, hope you will buy your next house from a premium Realtor (repeat section 3!).
In this post, I'm not going to dwell on why great Realtors charge what they charge. Suffice it to say we're worth it. But this is not about me, it's about you.
It is in your unquestionable best interest to be generous with your commission offered to both listing and buying Realtors. You don't want to retard your home sale by saving a couple thousand dollars on commission. You want your home the most desirably placed in the market place with the most attractive rate to honour the work a buyers Realtor goes through to help sell your home. The last thing you need is to work with a Realtor known for pissing off his or her colleagues! The last thing you want is a listing Realtor who is not invested with you in your sale. Think of the service and class you receive from a wholesale grocery store and connect the dots!
The stunning majority of out of town buyers are looking on Realtor.ca for their new home. They are using a Realtor (home sellers pay commission). The Realtor they are using is screening the homes they are going to short list. The buying Realtor will favour homes that they fully trust the listing Realtor -- for fairness, for compensation, for high ethics. That is just smart business.
Premium Realtors make sure your home is beautifully photographed for the Internet. This is critical! If I had a gun to my head and had to guess I'd tell you that 90% plus of the people who might buy your home are looking on the Internet! Premium Realtors will give you the tools you need to invest in your sale. That is to recommend smart strategies for a top dollar sale!
The money you invest in a great, premium Realtor will not only more than cover the crumbs you're trying to save by cheaping out on commission! They will showcase and launch your home with every possible advantage. I repeat....they know how to help you get top dollar and attract as many buyers as possible as quickly as possible.
At the end of the day, you just want more money in your pocket. Right? So, at the beginning of the day, don't be distracted by trying not to pay commission. Think of it as the perfect prime for the pump of your ultimate home sale price. Go with the best, most likable Realtor for the best, most enjoyable rewards!
1 comment:
Great blog Beth, this is my favorite,
1. If they can't even negotiate their own pay, how well do you think they'll handle your negotiations?!!!
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