Monday, March 26, 2012

It's not always about the money in Real Estate

It is easy to see why most people would think selling or buying real estate is all about the money -- often it is.  But it is not always about the money!  What things do sellers and buyers sometimes value more than the highest offer?  Here are some:

1.  timing; they want a quick sale with as few people traipsing through their home as possible
2.  pet stress; yes, you heard that right, some don't want a prolonged sale period due to having to corral, crate or remove pets
3.  attitude of buyer; some sellers simply get annoyed at greedy buyers so even when the right price is reached decide they'd rather keep their home than deal with a dork.
4.  sweet attitude of buyer; the reverse is also true -- sellers might look favourably upon buyers who appreciate all that they've built in their home
5.  family status; some sellers who are already well enough off enjoy seeing a young working family be able to get into their home
6.  date flexibility; some buyers and sellers will trade for more or less money if they can achieve optimum dates of possession for their life adventure to do with jobs and school starting dates.

To discount the human, emotional element of home sales is a big mistake.  In residential real estate the transaction is often helped or hindered by kindness and understanding.  Throwing more money at the deal is not necessarily the winning answer. 

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