Does having the biggest mouth make you the best player?

Some of the best Realtors in the business that I know are not spending a fortune on print advertising.  The why is simply because it doesn't work -- all the substantial action is now happening in the paperless on-line world.

There are some Realtors who make a great splash in the print world and as a result the perception can be that they are the best.  I guess that is rather like assuming that because McDonald's advertises the most their meals and service are better than at your preferred steak house.

In the real estate profession there are many claims made such as "Best in Production in 2012!"  These claims have to be qualified so sometime in teensy weensy print you see:  *based on real estate teams with one South African member.  Of course I'm exaggerating.  Or am I?

There is a distinction between what is marketing advertising for the purpose of selling YOUR home and what is image advertising for the purpose of the Realtor or team garnering more business for themselves so that working on a volume based model they can stay afloat.

Ask around for a great Realtor.  If you don't know anyone in an area but have a trusted connection with a Realtor anywhere in Canada ask them to refer you to a true blue, working for you kinda person!

Just because someone shouts the loudest it does not follow that they are the most gifted player in the field.  Chances are you should be looking to do business with the Realtor who spends less time showcasing themselves and more time showcasing YOUR property!

Exercise, musing, relaxing vital to success!

Someone reading this post will remember which inventor spent an hour every day on the shore line of the beach doodling -- for all watching apparently doing nothing but drawing and making channels with a stick in the sand.  What he was doing, of course, was taking time to let his mind wander where it wanted to go.  (Whoever knows shout out!)

It is my experience and hypothesis that without enough time to let the mind relax and wander it is impossible to come up with authentic and strategic ideas.  Great ideas for marketing to socializing to who to reconnect with come unbidden during long, silent walks; time spent simply sitting and watching nature; stretching out on a hammock looking up through the trees....

So often people get caught in a near frantic cycle of "trying" to produce original, creative work.  Its easy to get so busy you are only reacting and not actually thinking!

If you don't already, take my theory for a test run!  Take time every day to simply have no agenda other than to muse and see what grand new ideas for life and work appear when you least expect them!

And, what a great way to explain an afternoon's hammock session:  "I was busy in a "creative marketing" session!

Treat the luxury of unscheduled time and space with the fine respect it so deserves and enjoy the rich benefits!