Friday, August 24, 2018

Is more always better?

One of my colleagues was telling me that one competitor of ours will go into a listing appointment and, having asked who his competition is, pulls up their statistics and says something along the lines, "well they only have sold a few listings in your area -- we've sold many more." Of course, it is likely not explained that he is talking about a team of people! But it begs the question. If someone sells more homes does it make them a better bet for you?

Maybe not! Some in sales get very caught up in contests and who is number one. (This varies in my area depending on the fine print of criteria for number 1!) Walmart sells more fishing rods than the local guys who's been doing it on the corner. Does that mean they're better at fishing understanding? Of course not, they just have more volume -- and chances are less experienced help.

More is not always better at all. Do you want someone who really understands the business and cares about you and your sale and your house or do you want to be just another home among the crowd your real estate professionals are marketing? Are you okay being handed off to a much less experienced Realtor on a team? When you call your professional do you want to speak with them or someone they've hired? These are important considerations.

A better guideline would be to ask for or look for people who have done business with a Realtor -- would they choose them again?

So never be persuaded by volume -- look for quality over quantity and I promise you will have a much more rewarding and pleasurable experience!


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