Marketing is most certainly not one size fits all. Each property requires imagination and creativity to position it to stand out in the array of competitors. A great Realtor considers carefully the target audience and determines where the best exposure will be. And pictures? Of course, but pictures that showcase the home and grounds in artistic ways -- not "just the facts" photos -- or even worse those horrid ones you see with laundry and clutter included!
Does your property fit into a niche publication? Does your marketer understand what you loved about it? Is the marketing changed up if not effective?
Why I like to be very hands on with my listings is so that I become familiar with the property, its assets and atmosphere. All of the prep work about researching, measuring, downloading and perfecting the launch of a new listing is part of my process to come out so robustly and completely with your home that it stands out beautifully.
How a home is described and captured in words is every bit as important as how lovely the pictures are. Overused phrases and tired descriptions put would be buyers to sleep and they click over to the next property.
The marketers making a big splash might be primarily making a big splash about themselves -- and not about you and your property! There is a huge difference between marketing a property and "image advertising" which is essentially bragging.
You should not be so interested in how many sales notches the sales person claims but rather in how effective they are in getting the job done. Better yet, how effective are they in getting YOUR job done and how effective are they in keeping you as stress free as possible.
All Realtors are not created equal....chose carefully and not on the basis of trumpets and fanfare about them!
Call me. We'll talk....
Does your property fit into a niche publication? Does your marketer understand what you loved about it? Is the marketing changed up if not effective?
Why I like to be very hands on with my listings is so that I become familiar with the property, its assets and atmosphere. All of the prep work about researching, measuring, downloading and perfecting the launch of a new listing is part of my process to come out so robustly and completely with your home that it stands out beautifully.
The marketers making a big splash might be primarily making a big splash about themselves -- and not about you and your property! There is a huge difference between marketing a property and "image advertising" which is essentially bragging.
You should not be so interested in how many sales notches the sales person claims but rather in how effective they are in getting the job done. Better yet, how effective are they in getting YOUR job done and how effective are they in keeping you as stress free as possible.
All Realtors are not created equal....chose carefully and not on the basis of trumpets and fanfare about them!
Call me. We'll talk....
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